The Internet and Business Essay Example | Topics and Well Written Essays - 2000 words

The Internet and Business - Essay Example Every business to thrive in this tough competitive market must have a business model to boost the developmental plans. A business model acts as the back-bone of a business and helps the business to make strategic decisions. River Island - as a business has a business model of stylish, high-quality fashion clothing especially for its target audience. The Body Shop on the contrary has developed a business model focusing on the natural beauty and beauty products. River Island promotes fashion and modernization; whereas The Body Shop promotes beauty with natural products. As part of business model and marketing strategy each business has their own target markets and target audiences. River Island targets young men and women, boys and girls with an attitude and style statement. The target audience is high-street consumers looking for affordable yet stylish fashion clothing by including new designs in apparel, shoes, bags and more. On the contrary The Body Shop targets consumers with more mature blend of mind set and inclined towards natural products for beauty enhancement. The target audience is restricted to consumers who are searching for natural beauty products for various requirements including, skin care, body and bath, make-up, hair, fragrance and more. Modern business world has seen fierce competitions within business houses. It is nearly impossible to have a business without any competition in modern days. River Island has also competitions such as H&M, Republic, ASOS, G2000, Padini, U2 etc to name a few. Similarly The Body Shop also faces many competitors such as Lush, Aveda, Origins, Kiehls etc to name a few. Businesses have developed marketing strategies exploiting the mass adoption and usage of Internet. The simplest and foremost of Internet marketing strategies is the website of the business. Although the Internet marketing strategies